How much influencing is Google Plus on search engine

Everyday an increasing number of people sign up for Google Plus and it is growing slowly.Many people think that Google plus is just another social networking site like Facebook Twitter or LinkedIn and they are giving less importance to Google Plus.
  Now the question is "are they doing the right thing to avoid Google Plus?",Does Google Plus has any impact on Search engine rankings or it is just a social networking site?

Well,it is a million dollar question in today's internet marketing world.
Before answering these questions first of all i would like to discuss about "what is SEO?".The full form of SEO is Search Engine Optimization.It is an internet marketing technique of making your website rank higher in the popular search engines like Google,Yahoo,Bing etc.

All of us very much aware that Google is the search engine giant and you can't ignore Google if you want to established online presence of your business.Google Plus is a product of search engine monster Google.That is why it is most important social networking site.Google Plus is not just a social networking site.
Now let me explain why you need to give much more importance on Google Plus rather than other social media...

1.Google can integrate it easily-

We all know that social sharing has a effect on search engine rankings.Social networking sites like Facebook and twitter has a great impact on search engine.But there is a limitation in there seo effectiveness.Google can't access much of their data.But it is different in case of Google Plus.Google can fully integrate its data because Google Plus is owned by Google itself. For that reason seo effectiveness Google Plus is much better than other social networking sites.

2.Google+ helpful for local businesses-

By using Google Plus local you can  get maximum SEO benefits for your local business.If you optimize it perfectly it will indexing very quickly in Google.Because Google always give priority to its own product.

3.Relation between Google plus and Page rank-

Google Plus profiles and Pages are treated as a regular websites by Google when it comes to Page rank of a website.

4.Google +1 button-

Adding a Google plus on your website a very much useful tactics to optimize your websites.When +1 button is clicked by someone Google bot is automatically notified and it crawls and indexes the page.So +1 button of Google+ is different from Facebook likes.It has a great impact on search engine ranking.

Conclusion- In the conclusion,we can say that Google Plus is not just a social networking site.It is more than social networking.It has a great impact on search engine rankings.Every webmasters and businesspersons who want to established their online presence must have a Google plus profile or Page.Never ignore this sleeping giant.